MTN NIGERIA: WIDEST COVERAGE SO FAR

Since MTN Nigeria began mobile phone services in Nigeria about a decade ago, the business world has not been the same – everything seemed to move faster.

MTN brought the craze for mobile handsets to this country. Once and for all the everyday people were freed from the awful wired telephone services offered by the then prominent Nigeria Telecommunications company or NITEL.

MTN has the widest network in Nigeria; its services cover probably every major town and city in the nation because it had captured so many customers before other competitors came, and continues to do so. MTN Nigeria is a subsidiary of the MT Group, based in South Africa.

MTN Services

MTN Nigeria offers a wide wide choice of service packages. One has a choice at the first instance between six basic calling plans, but this is not unique to any one phone services operator; all of them offer varied calling plans.

But the value-added services are the real deal. The company links up with more than 382 other mobile telephone networks across the world.

The very best 3G services on offer by MTN include ‘fastlink’ mobile internet data card, voice and video calling and you can get a Blackberry phone.

There is the option to link to the internet via a Hyconnect Internet landline connection. You can search on the Google web search engine with MTN Google SMS on your phone – which does not require internet connectivity, only search by keywords using text messaging service.

You can record your own tunes or download the latest tunes for ringing tones with MTN Callertunez. And now there’s even MTM SIM Plus with a huge storage capacity!

Cheap Calls or No Cheap Calls

MTN (as well as other telephone or mobile phone service operators )find the operating conditions in Nigeria a bit challenging. That is because there is no steady electricity supply (from the Government-owned Power Holding Company, of course).

Add the high costs of fuel to run private generators, and you get the perfect excuse for high call rates (compared to some other existing networks).

Perhaps the company makes up for this with sales promotions like the MTN Who Wants To Be A Millionaire contest. But MTN’s unbeatable strategy is advertising.

It keeps rolling out series of eye-catching and appealing adverts for every single service it offers on Radio, TV and in newspapers. Slogans like “Y’ello Nigeria”, “MTN – Everywhere You Go” and “Life is Beautiful” are household slogans made popular by MTN.

And it puts this magic to work by sponsoring big events like Nigeria’s upcoming FIFA U-17 World Cup 2009.

return home from MTN Nigeria

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