Newspapers In Nigeria. The best ones to advertise with.
The biggest newspapers in Nigeria in terms of circulation are, Daily Sun, The Punch, The Guardian and ThisDay. Specialist newspapers like Businessday and Financial Standard target an elite business executive audience. The Daily Sun is a tabloid, whilst The Punch and The Guardian are quite similar in circulation and content. However, The Punch has more popular editorial columns. ThisDay newspaper has a shorter history but has grown to 100,000 copies daily in circulation. It's liter on politics compared to The Punch and Guardian and attracts a more younger audience. ThisDay newspaper has in the past organised music concerts that saw billboard or chat topping American artists like Beyonce Knowles perform in Lagos. Also consider which days your adverts go out. For example, The Guardian attracts an IT crowd on wednesday with its Compulife magazine supplement. ThisDay has an E-business supplement on Thursday while the Sunday Punch includes Fashion and Style features.
Which newspaper covers the best business news?
Businessday gets my vote, simply because it's completely dedicated to business. Although Thisday is pretty comprehensive. What about you, what's your favorite business newspaper and why?
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